Privacy Policy

Who we are

We are O2O Insights and you are visiting our web presence at:
https://www.o2o-insights.com.

Information on the collection of personal data

We are providing information on the personal data collected when you use our website. Personal data refers to any information that relates to you personally, such as your name, address, email addresses, and user behavior.

The responsible party in accordance with Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is:

O2O Insights GmbH
Schützenstr. 7
73033 Göppingen
Germany

When you contact us by email or through a contact form, we will store the information you provide (your email address, and where applicable, your first name, last name, title, company name, address, and telephone number) to respond to your inquiries. We will delete this data once storage is no longer necessary or limit processing if there are legal retention requirements.

If we use service providers to provide individual functions on our website or intend to use your data for advertising purposes, we will provide you with detailed information about the relevant processes. We will also indicate the prescribed criteria for the storage period.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

Collection of Personal Data When You Visit Our Website and Cookies

When you use our website, we collect personal data your browser sends to our server. We collect the following data, which is technically necessary to provide you with our website and to ensure stability and security (the legal basis is Art. 6 (1) Clause 1f GDPR):

IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Data volume transferred
Website from which the request originates
Browser
Operating system and interface
Language and version of the browser software

In addition, you may opt-in to accept cookies, which will be stored on your computer when you use our website. Cookies are small text files stored on your hard drive and assigned to the browser you use. They provide specific information to the entity setting the cookie (in this case, us). Cookies cannot execute programs or transfer viruses to your computer. They serve to make the website more user-friendly and effective overall. We also make use of cookies to store additional data to optimize and improve your experience.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Depending on the stored data, the lifetime varies. If you select “Remember Me”, your login will persist for multiple weeks (typically two weeks). If you log out of your account, the login cookies will be removed. You can delete cookies at any time via your browser’s security settings.

You may configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies in general. However, please note that in this case, you may not be able to use all the functions of this website.

We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would need to log in again each time you visit our website.

Change your Cookie settings here:

Additional Functions and Features of Our Website

In addition to the use of our website for purely informational purposes, we also offer various services that you may use if they are of interest to you. For these services, you typically need to provide additional personal data, which we use to provide the respective service and to which the above-mentioned data processing principles apply.

In some cases, we will use external service providers to process your data. These service providers have been carefully selected, commissioned by us, and are bound by our instructions. They are regularly reviewed.

We may also forward your personal data to third parties if we, in cooperation with partners, offer you the opportunity to participate in special offers or competitions, enter into agreements, or provide similar services. You will receive further information about this upon providing your personal data or in the detailed description of the respective offer.

Use of Online Transactions or Online Shops

If you executing a online transaction, e.g., an order through a online store, it is necessary to provide your personal data required to complete your order to conclude the relevant contract. The mandatory details required for processing contracts are marked separately; any additional details are voluntary. We will process the data you provide to complete your order. For this purpose, we may forward your payment details to our principal bank. The legal basis for this is Art. 6 (1) Clause 1b GDPR.

You may voluntarily create a customer account through which we can save your data for future purchases. When you create an account under “Login,” the data you provide will be stored with revocable effect. In the customer area of our website, you can delete further data at any time, including your user account.

We may also process the data you provide to inform you of additional interesting products in our portfolio or to send you emails with technical information.

Due to commercial and tax law requirements, we are obliged to save your address, payment, and order data for a period of ten years. However, we will restrict and minimize the processing of this data after a period of five years, i.e., your data will only be used to comply with legal obligations.

To prevent unauthorized third-party access to your personal data – particularly your financial data – the order transaction will be encrypted using TLS technology.

Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files which are saved on your computer and which enable an analysis of your use of this website. As a rule, the information which the cookie creates regarding your use of this website is transferred to a Google server in the USA and saved there. However, in the event that IP anonymization has been activated on this website, Google will previously shorten your IP address within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information in order to evaluate your use of this website, to compile reports regarding your website activities and to provide further services for the website operator associated with your use of its website and the Internet.

The IP address which your browser provides to Google Analytics will not be pooled with other Google data.

You may prevent storage of cookies by adjusting the settings of your browser software; however, please note that in this case you may not be able to make full use of all of the functions on this website. You may also prevent the registration of the data created by the cookie and relating to your use of this website (incl. your IP address) for Google and Google’s processing of these data by downloading and installing the browser plug-in which is available via the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Where applicable, IP addresses are processed in shortened form, which means that they cannot be associated with specific persons. In the event that personally identifiable information were to arise through the data collected about you, this would therefore be eliminated immediately and these personal data would thus be promptly deleted.

We use Google Analytics in order to analyze use of our website and to make regular improvements. The statistics which we thus obtain enable us to improve our website and to make it more attractive for you as a user. The basis in law for the use of Google Analytics is Art. 6 (1) Clause 1f GDPR.

Information concerning the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

Overview of data protection: http://www.google.com/intl/en/analytics/learn/privacy.html , and data privacy statement: http://www.google.com/intl/en/policies/privacy.

In some cases this website also uses Google Analytics for cross-device analysis of visitor flows.

Use of Google Adwords Conversion

We utilize Google Adwords services to promote our attractive products and services through advertisements (so-called “Google Adwords”) displayed on external websites. By comparing data from our advertising campaigns, we can determine the success level of individual advertising measures. Our goal is to show you ads that interest you, increase your engagement with our website, and ensure fair advertising costs.

Google delivers these ads via “ad servers.” For this purpose, we use ad server cookies that enable the evaluation of specific performance metrics, such as the frequency of ad displays and the number of user clicks. If you access our website by clicking on a Google ad, Google Adwords will save a cookie on your PC. These cookies typically expire after 30 days and are not intended to personally identify you. For analysis, the cookie will save a unique cookie ID, the number of ad impressions per placement (frequency), the most recent impression (relevant for post-view conversions), and opt-out information (indicating that the user prefers no further contact).

These cookies enable Google to identify your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie saved on their computer has not yet expired, Google and the customer can determine that the user clicked on the ad and was redirected to the page. Each Adwords customer is assigned a different cookie. Therefore, cookies cannot be tracked across Adwords customers’ websites. We do not collect or process any personal data in connection with these advertising measures. We only receive statistical evaluations from Google, which help us identify the effectiveness of our advertising measures. We do not receive any further data related to ad usage and cannot identify users based on this information.

Due to the marketing tools we use, your browser will automatically establish a direct connection to Google’s server. We do not have control over the scope or further use of the data that Google collects through this tool. Our knowledge is based on the information available to us: the integration of Adwords Conversion means that Google is informed that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or logged in, Google may still be able to identify and save your IP address.

You can prevent your inclusion in this tracking process in several ways:

a) By configuring your browser settings accordingly. In particular, rejecting third-party cookies will prevent you from receiving ads from third-party providers.

b) By deactivating cookies for conversion tracking through your browser settings to block cookies from the domain “www.googleadservices.com,” https://www.google.de/settings/ads. However, this setting will be deleted if you delete your cookies.

c) By permanently deactivating it in your Firefox, Internet Explorer, or Google Chrome browser via the link http://www.google.com/settings/ads/plugin. Please note that you may not be able to use all functions of this website if you do this.

The legal basis for processing your data is Art. 6 (1) Clause 1f GDPR. Further information on data privacy at Google can be found here: http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

Embedded content from other websites

Information on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Your Rights

You have the following rights regarding your personal data:

Right to access
Right to rectification or deletion
Right to restrict processing
Right to object to processing
Right to data portability

You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data.

Objection to Data Processing or Revocation of Consent

If you have given us consent to process your data, you may revoke this consent at any time. Once you notify us of your revocation, it will affect the permissibility of processing your personal data.

If we process your personal data based on a balancing of interests, you may object to such processing. This applies particularly where processing is not necessary for the fulfillment of a contract with you, which we will indicate in the description of the respective functions below. When exercising your right to object, please explain why we should no longer process your personal data in this manner. If your objection is legitimate, we will review the situation and either cease processing your data, modify our processing, or provide you with compelling legitimate grounds for continuing to process your data.

You can, of course, object to the processing of your personal data for advertising and data analysis purposes at any time. You can notify us of your objection to advertising by contacting us vis email: info@o2o-insights.com.

Updating the privacy policy

This “Privacy Policy” shall be updated if O2O Insights GmbH introduces new products or services, or if Internet procedures are changed or if the Internet and EDP security technology has been further developed.